Toy Library Investment Fund

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Launch Event | Hotel Grand Union, NYC | Thursday, May 9, 2019

We are launching a financial campaign for our WWO supporters which will provide long-term funding to scale our toy libraries all over the world. Our initial goal is a $1 million endowment, and each year we will renew this effort in order to build ample capital to deploy toy libraries with momentum, capacity building, and sustainability.

The toy libraries will be set up in towns and cities all over the world, using the models that we have perfected in our 50 current toy libraries. All of the toy libraries will be monitored by Element of Play© professionals and evaluated using rigorous data collection and analysis to provide evidence for our theory of change – that play can be used to positively affect outcomes for both adults and children – and end violence and child abuse through play.

It is our hope that in the decades ahead, WWO can develop a completely new line of work called the “Toy Librarian” to grow mentors and teachers of play from within the community who have the highest professional status of pedagogue. We envision a fleet of highly trained mentors whose raison d’etre is to protect children forever.

The toy libraries will be studied for five years in order to create social impact and demonstrate return on investment (ROI) using robust metrics. The town/city will then purchase the toy library and assume management with WWO committing to continue training staff to ensure that a level of program excellence is sustainable in perpetuity.

The Toy Library Investment Fund (TLIF) launch is March 1, 2019 and will begin its silent phase with outreach to donors who have shown their generous support in past years and who will give at least $5,000 to support TLIF. We have already secured commitments from one family, a family foundation, and several individuals. On Thursday, May 9, at HGU in Manhattan, we will celebrate those who have invested during the prior months and will ask for donors to give us whatever remains toward our final goal of $1 million. Then we will go back to a quiet phase for two more months, as needed.

We ask you to help support us in achieving our goals of ending violence against children, and supporting both children and adults in finding healthy pathways through play.

Chad Hancock